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American Red Cross Manager, SAF & International Communications in Washington, District Of Columbia

Job Description:

As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. We depend on the many generous contributions of time, blood, and money from the American public to support our lifesaving services and programs. If you share our passion for helping people, join us in this excellent career opportunity.

Based in Washington, D.C., the Manager of Communications for Services to the Armed Forces (SAF) and International Services (ISD) is a member of the Communications Department at the national headquarters (NHQ) of the American Red Cross. The manager supports the mission of the Red Cross by creating and executing communication strategies, and providing communications counsel to program leadership and field staff. This position reports directly to the Director of International Communications.

Responsibilities:

  • Develop and implement the strategic priorities of two important Red Cross programs by serving as the primary communicator for SAF programs and issues (70%), and a secondary communicator for ISD (30%).

  • Oversee development and execution of SAF social media strategy to ensure domestic and international US military audiences and installations are seeing and engaging with Red Cross social media activities, posts, and campaigns. Develop analysis of current audience, and build metrics and engagement targets to grow audience over current levels. Help to identify social ambassadors/digital volunteers in SAF space to support the NHQ team during both blue and gray skies.

  • Serve as on-the-record spokesperson for local, national, and global media outlets.

  • Collaborate with the social engagement team to create content and support corporate social media efforts.

  • Collaborate with the media relations team to identify and proactively pitch stories, reactively field media calls and provide media interviews.

  • Write and produce compelling communication materials including press releases, key messages, stories, talking points, FAQs, media statements and other items for consumption by a variety of audiences.

  • Oversee special projects and initiatives related to increasing the visibility of Red Cross programs.

  • Support crisis communications efforts to tell the Red Cross story and maintain trust in the organization.

  • Build and maintain relationships with field staff and NHQ program leads to help create and execute appropriate communication plans, strategies and tactics.

  • Collaborate with other corporate support departments including Fundraising, Marketing and Government Relations to elevate the visibility of Red Cross.

  • Support development of program collateral including videos, photos and website content.

  • Deploy to international disasters on behalf of the global Red Cross and Red Crescent Movement to serve as public affairs delegate and on-the-record spokesperson.

  • Serve as a liaison with communications staff in the global Red Cross and Red Crescent Movement, government agencies, military branches and veteran service organizations.

  • Serve as a force-multiplier for the Communications Department during large scale disasters or other critical efforts.

  • Other duties as assigned.

Qualifications:

  • Applicant must possess a four-year college degree (or equivalent experience) and have 5-7 years of experience in communications, journalism, marketing, public affairs or public relations.

  • Exceptional writing, editing, and social media skills are a must.

  • Experience with the Red Cross and Red Crescent Movement, and the U.S. military and veteran communities preferred.

  • The ideal candidate must be a strategic thinker and planner, have a keen attention to detail, superior multi-tasking abilities, strong organization and problem-solving skills, demonstrated ability to manage projects from start to end, and experience working in a fast-paced environment.

  • Candidates must have the ability to collaborate with people at all levels of a large, complex organization. Ability to work in high-pressure situations is essential.

  • This position sometimes requires irregular or extended hours, including weekends, evenings, and travel, as needed. Must be able to travel overseas.

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Apply now! Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

The American Red Cross is a diverse nonprofit organization offering its employee's professional development and growth opportunities, a competitive salary, comprehensive benefits, and a collaborative team spirit environment.

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