American Red Cross Regional Communication Program Manager in Charlotte, North Carolina

Job Description:

As an employee at the American Red Cross, you could be on the front lines making a positive impact on our community. You could provide your services directly to the American public or support to the people who do. Both roles help further the mission of the Red Cross. Join our non-profit organization, where your heart and mind go to work!

The American Red Cross Western North Carolina Region is seeking a Regional Communication Program Manager to be based in our Charlotte, NC Chapter. The Western NC Regions has 51 counties; (47 in NC and 4 in SC). This position will manage 4-5 media markets.

As a Regional Communication Program Manager, you must have a valid driver's license to operate a Red Cross vehicle!Candidates with strong skills in video production, driving/delivering content and video for social media are highly desired. Some marketing experience preferred. You MUST be willing and able to work with volunteers.


This position is a critical component of the American Red Cross regional team and infrastructure. It is responsible for implementing the communications functions in local markets. It works to raise the visibility of the Red Cross to help communities understand how to access Red Cross services and supports all revenue generation activities of the organization.

Reporting to the Regional Executive, local fundraising, disaster cycle, SAF, Biomedical services, Health and Safety and volunteer management staff to provide communication support.


  1. Strategy: Implements a strategic plan that is aligned with broader corporate communication and that supports service delivery and revenue generation efforts across all lines of service.

  2. Public Affairs: Acts as on-the –record spokesperson when appropriate and supports executives and Board of Directors as the face of the Red Cross. Leads and supports all Disaster Public Affairs activities for the region through the entire disaster cycle. of preparedness, response and recovery. Ensures that duty is delegated to appropriately trained staff or volunteers. Supports Disaster Public Affairs efforts across the division, and potentially, on the national level. May be required to deploy to support disaster response operations outside their region or may be tasked to help with public affairs volunteer training and development across the division. Develops and maintains a Disaster Public Affairs strategy and volunteer capacity within the region that supports the entire disaster cycle (preparedness, response, recovery).

  3. Media Relations: Develops and implements a social media strategy for the region that reflects the priorities of the region and is aligned with the corporate social media strategy. Maintains positive relationships with members of the media across the region and works with executives and other staff to manage media efforts and relationships across multiple media markets in a region. Produces relevant local content for regional web and social platforms. Participates in the distribution and preparation of press materials.

  4. Internal Communications: Supports executive level internal and external communication initiatives.

  5. Management: Manages and leads assigned volunteers. Manages a team of volunteers that can assist with all aspects of regional communication activities, including Disaster Public Affairs, preparedness communication efforts, social media and support for fundraising or event communications. Supervises and delegates responsibilities to communication volunteers.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities and duties required.


Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism or related

field required.

Experience: Minimum 3 years public relations experience required. Experience working with media as

an on-the-record spokesperson is preferred. Demonstrated experience managing and interacting with the

public social media platforms for an organization is required.

Management Experience: Minimum 1 year staff management experience. .

Skills and Abilities: Outstanding communication skills (oral and written) required. Strong teamwork and

collaboration required.

Other: Demonstrates strong commitment and passion for mission of American Red Cross.

Travel: 25%+.


  • Customer Focused

  • Strong Interpersonal Communication

  • Strong Written and Oral Communications

  • Dealing with Ambiguity/learning on the Fly

  • Motivating Others/Influencing

  • Priority Setting

  • Problem Solving

Essential Functions/Physical Requirements:

Depending on work assignment, may require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read technical information. Overall mobility is essential. May include sitting for long periods of time, driving a vehicle and working under challenging conditions.

Work Conditions:

Work is performed indoors with some potential for exposure to safety and health hazards related to emergency services relief work. May travel and participate in meetings and conferences throughout chapter jurisdiction, state and Red Cross system. Because the Red Cross is a disaster response organization, staff may be asked to be on 24-hour call during period of major disaster.

If this sounds like the kind of opportunity that you've been waiting for, please apply at:


Apply now! Joining our team will provide you with the opportunity to make a difference every day.

The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

The American Red Cross is a diverse nonprofit organization offering its employee's professional development and growth opportunities, a competitive salary, comprehensive benefits, and a collaborative team spirit environment.